• M.Sc E-Business Quick View
    • M.Sc E-Business Quick View
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    • M.Sc E-Business

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    • This course describes the basic principles of e-business technologies. Upon the completion of this course, students should have a good working knowledge of e-business concepts, applications and technologies (e.g. e-business marketplace, e-Commerce, B2B e-business, e-learning, e-government and online payments). In addition, and after understanding the main concepts, students should understand how to initiate and launch online business.
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  • M.Sc BRAND MANAGEMENT Quick View
    • M.Sc BRAND MANAGEMENT Quick View
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    • M.Sc BRAND MANAGEMENT

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    • Brands are among the most valuable assets of a company. A strong brand can have a significant impact on consumer purchasing decision by communicating the value of and providing differentiation for products and services. Thus, effective brand management is critical to maintaining the long-term profitability of products and services.
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  • M.Sc Information management Quick View
    • M.Sc Information management Quick View
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    • M.Sc Information management

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    • With the explosive growth of information in organizations and society, skilled information professionals are needed to handle and manage the information for effective decision making and learning. Information handling encompasses the complex process of gathering, processing, storing, organization, retrieving, filtering, synthesizing, representing, disseminating and using information.
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