• M.Sc Marketing Quick View
    • M.Sc Marketing Quick View
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    • M.Sc Marketing

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    • Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are…
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  • M.Sc BRAND MANAGEMENT Quick View
    • M.Sc BRAND MANAGEMENT Quick View
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    • M.Sc BRAND MANAGEMENT

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    • Brands are among the most valuable assets of a company. A strong brand can have a significant impact on consumer purchasing decision by communicating the value of and providing differentiation for products and services. Thus, effective brand management is critical to maintaining the long-term profitability of products and services.
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  • M.Sc Information management Quick View
    • M.Sc Information management Quick View
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    • M.Sc Information management

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    • With the explosive growth of information in organizations and society, skilled information professionals are needed to handle and manage the information for effective decision making and learning. Information handling encompasses the complex process of gathering, processing, storing, organization, retrieving, filtering, synthesizing, representing, disseminating and using information.
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