MASS COMMUNICATION 400LEVEL

MEDIA LAW AND ETHICS (MAC411) 5 Topics

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MASS MEDIA AND THE IMPERATIVE OF LAW AND ETHICS

NIGERIAN CONSTITUTION AND MEDIA REGULATION

MEDIA LAWS: REPUTATION AND DIGNITY OF PERSONS

MEDIA LAWS: INTELLECTUAL AND INSTITUTIONAL

ETHICAL PRINCIPLES OF MASS MEDIA REGULATION

ADVANCED NEWSPAPER/MAGAZINE PRODUCTION(MAC 421) 5 Topics

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Newspapers and Magazines: An Overview

NEWSROOM PERSONNEL, DEPARTMENTS AND COPY FLOW

PHOTOGRAPHS AND CARTOONS IN NEWSPAPERS AND MAGAZINES

EDITING AND PAGE MAKE-UP

NEWSPAPER/MAGAZINE PRINTING, DISTRIBUTION AND CHALLENGES

DATA ANALYSIS IN COMMUNICATION RESEARCH (MAC 413) 6 Topics

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INTRODUCTION: RESEARCH PROCESS AND THE SCIENTIFIC PROCEDURE

COMPUTERS AND DATA ANALYSIS

QUALITATIVE DATA ANALYSIS

QUANTITATIVE DATA ANALYSIS

QUANTITATIVE DATA ANALSIS: FOCUS ON CONTENT ANALYSIS AND EXPERIMENTS

DESCRIPTIVE STATISTICS AND SIGNIFICANCE TESTING

BOOKPUBLISHING AND THE LAW(MAC 423) 5 Topics

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BOOK PUBLISHING

PROFESSIONALS IN BOOK PUBLISHING

BOOK PUBLISHING PROCEDURE

BOOK MARKETING AND CHALLENGES

BOOK PUBLISHING LAWS

PUBLIC RELATIONS IN PRACTICE(MAC 425) 5 Topics

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NATURE OF PUBLIC RELATIONS

PUBLIC RELATIONS PROCESS AND APPLICATION

MAJOR FIELDS OF PUBLIC RELATIONS PRACTICE

CORPORATE COMMUNICATIONS IN PUBLIC RELATIONS PRACTICE

THEORIES IN PUBLIC RELATIONS PRACTICE

DOCUMENTARY FILM PRODUCTION (MAC 441) 5 Topics

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Take Off Point: Overview of film

Documentary Film

Documentary Film Production

Editing in Documentary Film Production

Performing Criticism of the Documentary Film

ECONOMIC AND SOCIAL ISSUES IN ADVERTISING AND PUBLIC RELATIONS(MAC 427) 5 Topics

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ADVERTISING AS AN INSTITUTION

THEORY AND PRACTICE OF PUBLIC RELATIONS

LAWS AND ETHICS OF ADVERTISING AND PUBLIC RELATIONS

SELF- REGULATION AND PROFESSIONAL ASSOCIATIONS IN ADVERTISING AND PUBLIC RELATIONS IN NIGERIA

SOCIAL RESPONSIBILITY, TRUTH AND DECEPTION IN ADVERTISING AND PUBLIC RELATIONS

SCIENCE AND TECHNOLOGY REPORTING (MAC 414) 5 Topics

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UNDERSTANDING THE CONCEPT OF SCIENCE AND TECHNOLOGY

REPORTING SCIENCE AND TECHNOLOGY

GATHERING SCIENCE AND TECHNOLOGY NEWS

ISSUES IN CONTEMPORARY SCIENCE AND TECHNOLOGY REPORTING

EDITING IN SCIENCE AND TECHNOLOGY REPORTING

SOCIOLOGY OF MASS COMMUNICATION (MAC 416) 4 Topics

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AN OVERVIEW OF SOCIOLOGY AND MASS COMMUNICATION

MEDIA AND SOCIAL INFLUENCE– MASS MEDIA AND SOCIETY

MEDIA INDUSTRY AND SOCIAL STRUCTURE–OWNERSHIP AND CONTROL

MEDIA AS A SOCIAL AGENT

INTEGRATED MARKETING COMMUNICATIONS(PAD 438) 4 Topics

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Marketing as an Institution

UNDERSTANDING INTEGRATED MARKETING COMMUNICATION (IMC)

INTEGRATED MARKETING COMMUNICATION PLAN

Integrated Marketing Communication Research

ADVANCED BROADCAST NEWS/PROGRAMME PRODUCTION (MAC 442) 5 Topics

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BROADCAST NEWS

PUTTING THE RADIO/TV STORY TOGETHER

OTHER BROADCAST PROGRAMMES PRODUCTION

PRODUCTION PROPER

DIGITAL BROADCAST PRODUCTION

BROADCAST COMMENTARY & ANNOUNCING (MAC 444) 5 Topics

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STARTING POINT: OVERVIEW OF BROADCASTING

THE BROADCAST ANNOUNCER

BROADCAST COMMENTARY

RADIO AND TELEVISION ANNOUNCING

THE BASICS OF ANNOUNCING

MEDIA MANAGEMENT(MAC 412) 5 Topics

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UNDERSTANDING THE CONCEPT OF MANAGEMENT IN MEDIA ORGANISATIONS

MEDIA ORGANISATION AND ITS ENVIRONMENT

ADMINISTRATION OF MEDIA ORGANISATION

ISSUES IN MEDIA OWNERSHIP AND MANAGEMENT

THEORETICAL PERSPECTIVES TO MEDIA MANAGEMENT

MASS COMMUNICATION 400LEVEL

Course Content

Course Includes

MASS COMMUNICATION 400LEVEL

Course Content

Course Includes

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