This marketing course explores multiple forms of communication within a business environment. Emphasis is placed on writing, listening, speaking, nonverbal and interpersonal communication with internal and external business audiences. Students apply the principles learned to written exercises and oral presentations.
This course presents a strategic framework for developing marketing strategies on the Internet. It
extends the Marketing Mix framework to e-Commerce using current theories and applications in online product,
online pricing, web-based marketing communication, and distribution strategies. Other topics include marketing
research on the Internet, electronic retailing, Internet-based customer relationship management, and legal-ethical
dimensions of e-marketing.