This course presents a strategic framework for developing marketing strategies on the Internet. It
extends the Marketing Mix framework to e-Commerce using current theories and applications in online product,
online pricing, web-based marketing communication, and distribution strategies. Other topics include marketing
research on the Internet, electronic retailing, Internet-based customer relationship management, and legal-ethical
dimensions of e-marketing.

Course Content

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Course Includes

  • 12 Lessons
  • 63 Topics