BSc Marketing 400level - Leadpreneur Academy -Apply now..

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Strategic Marketing 17 Topics

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1 The strategic perspective

External analysis

Competitive intelligence

Internal analysis

Developing a future orientation

Strategic intent

Strategy formulation

Product development and innovation

Alliances and relationships

The strategic marketing plan

Strategic implementation

Customer relationship management

Marketing ethics and strategic marketing

Problem-based learning

Export Marketing 11 Topics

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INTRODUCTION TO EXPORT MARKETING

INTERNATIONAL MARKETING

PRELIMINARIES FOR STARTING EXPORT BUSINESS

EXPORT MARKETING AND PROMOTIONAL ORGANISATION

FOREIGN TRADE POLICY

EXPORT PROCEDURE

EXPORT DOCUMENTATION

EXPORT ASSISTANCE AND INCENTIVES

OBJECTIVES QUESTIONS

Retail Marketing 5 Topics

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An Overview of Retailing

Retail Store location

Merchandise Management

Communicating with the Retail Customer

Globalisation and Retailing

Service marketing 12 Topics

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Monitoring and evaluating the service

Relationship Marketing

Performance measurement

Service Communications

Managing people

Demand and capacity management

Design of the service

Service Quality

The service encounter

The service setting

Organization for service

Introducing services

Current Issues in Marketing 8 Topics

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Branding Cities and Clusters for Economic Development

Designing the Right Sensory Mix

CRM – New York Daily News

The Changing Business Model for Medical Devices Manufacturing

Teaching Creative Social Responsibility

Nigeria Branding

The Triumph of a Global Corporate Brand

Global Brand Management

Pricing Strategy 17 Topics

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Yield Management

Product Life Cycle Pricing

Pricing Decisions and the Law

Subscriptions and Customer Lifetime Value

Competition and Pricing

Add-ons, Accessories, and Complementary Products

Price Promotions

Price Structures and Multipart

Discount Management

Price Segmentation

Psychological Influences on Price Sensitivity

Customer Perception

Boundaries of a Good Price

Profit’s Sensitivity to Price

Sale Management 8 Topics

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TRANSITIONING TO SALES MANAGEMENT

IT’S ALL ABOUT COMMUNICATION

TIME MANAGEMENT

BUILDING THE ENVIRONMENT FOR MOTIVATION

STEPPING UP TO BE A TRUE LEADER

Tourism and Hospitality Marketing 12 Topics

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DESTINATION MARKETING

PROVIDING SERVICE QUALITY THROUGH

CONTEMPORARY ISSUES IN TOURISM AND

INTERNET MARKETING

MARKETING COMMUNICATIONS

THE TOURISM AND HOSPITALITY PRODUCT

MARKETING RESEARCH

DEVELOPING A MARKETING PLAN

CONSUMER BEHAVIOUR

THE GLOBAL TOURISM MARKETING ENVIRONMENT

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180000

Course Includes

8 Lessons
90 Topics