BSc Marketing 300level - Leadpreneur Academy -Apply now

Course Content

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FIRST SEMESTER

International Marketing 15 Topics

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Lesson Content

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INTRODUCTION TO INTERNATIONAL MARKETING

ECONOMIC ENVIRONMENT

POLITICAL ENVIRONMENT

INTERNATIONAL TRADE THEORY

LEGAL ENVIRONMENT

SOCIAL & CULTURAL ENVIRONMENT

BUSINESS CUSTOMS IN GLOBAL MARKETING

BUSINESS ETHICS AND BRIBERY

GLOBAL MARKETING INFORMATION SYSTEMS AND RESEARCH

INTERNATIONAL MARKETING INTELLIGENCE

ENTRY AND EXPANSION STRATEGIES

PLANNING PROCESS

COOPERATIVE STRATEGIES AND GLOBAL STRATEGIC PARTNERSHIPS

COMPETITIVE ANALYSIS AND STRATEGY

Operation Reasearch 11 Topics

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On Operations Research

On Linear Programming

Linear Programming with GNU Linear Programming Kit

Linear Algebra and Linear Systems

Linear Programs and Their Optima

More on Simplex Method

Sensitivity and Duality

Data Envelopment Analysis

Transportation Problems

Integer Programming

Personal Selling 35 Topics

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Nature and Scope of Sales Management

Personal Selling and Salesmanship

Selling Function

Relationship Strategy

Developing Product Solutions

Product Positioning

Consumer Behaviour

Approaching the Customer

Sales Presentation

Sales Demonstration

Negotiating Buyer Concerns

Closing the Sale

Servicing the Sale

Self-management

Personal Selling Objectives

Sales-related Marketing Policies

Personal Selling Strategy

The Job of a Sales Manager

Sales Organisation

Personnel Management in the Selling Field

Recruiting Sales Personnel

Selecting Sales Personnel

Execution and Evaluation of Sales Training Programmes

Motivation and Morale of Salespersons

Compensating Salespersons

Management of Sales Expenses

Sales Meetings and Sales Contests

Controlling Salespeople

Sales Territories

Sales Control and Cost Analysis

writing report 6 Topics

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Preparation and Planning

Collecting and Handling

Writing and Revising

A Style Guide to Good Report Writing

Improving the Presentation of Your Report

Some Common Types of Report

SECONND SEMESTER

Consumer Behaviour 12 Topics

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Introduction to Consumer Behavior

Consumer Research Methods

Perspectives on Products

Sensory Perception in a Consumption Context

Memory and Priming

Sociocultural and Interpersonal Influences on Consumer Behavior

Vulnerability in Adult Consumers

Children as Consumers

Nonhuman Animals as Consumers and Consumption Objects

The Rise of Collaborative Consumption and the Sharing Economy

International Business 10 Topics

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INTERNATIONAL BUSINESS STRUCTURE

INTERNATIONAL BUSINESS ENVIRONMENT

REGIONALISM IN INTERNATIONAL OPERATIONS Structure

CO-OPERATIVE BUSINESS IN INTERNATIONAL OPERATIONS

GLOBAL BUSINESS POLICY Structure

INDIA IN THE GLOBAL SETTING Structure

INTERNATIONAL MONETARY SYSTEM

MULTINATIONAL CORPORATIONS Structure

GLOBALIZATION OF WORLD ECONOMY Structure

INTERNATIONAL OPERATION MANAGEMENT Structure

Marketing Research 8 Topics

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7 Tips for Writing Surveys

7 Tips for Writing Great Questions

14 Question Types

Demographic and Survey

Measuring Customer Satisfaction

Concept Testing

Qualtrics Survey Library

PROJECT SUBMISSION

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180000

Course Includes

7 Lessons
97 Topics
1 Assessment