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M.Sc E-Business

Distance learning E-Business

Course Overview

This course describes the basic principles of e-business technologies. Upon the completion of this course, students should have a good working knowledge of e-business concepts, applications and technologies (e.g. e-business marketplace, e-Commerce, B2B e-business, e-learning, e-government and online payments). In addition, and after understanding the main concepts, students should understand how to initiate and launch online business.

Course Objectives

At the end of this course the student will be able to:

  • understand the e-business concepts and how it is different from e-commerce.
  • Moreover, the student will be able to understand the e-business models and infrastructure.
  • Students will learn how e-business concepts are applied to different fields, such as: education, banking, tourism and so on.
  • Moreover, this course will inspire students with online business ideas and motivate them to apply what the learned in the real life.

Admission Requirements

Any applicant who meets the minimum entry requirements for admission into the University may be granted admission, the requirements are :

  • An A’ Level Certificate (a Degree, HND or PGD) with 2:2, Lower credit, or Pass respectively and above.
  • Transcript of the A’Level result.
  • Copy of International Passport data page.
  • A copy of CV.

REGIDTRATION PROCESS

To register for any of the available courses take the following steps

  • Click on courses on the menu bar or apply now button to pick a course
  • After selecting the course, click apply now to add to cart
  • View the cart to fill the application form
  • Submit the form to go to the payment page
  • Complete the payment form and select method of payment and submit.
  • You will receive an email letting you know of your registration and your application status
  • You will be contacted by one of our admission team member to guide you on the admission.
  • After making the payment of application fee admission letter will be sent to your email with fee structure.
  • You will need to make payment of at least 70% of the tuition and acceptance fee for you to be granted access to the course applied for.
  • After making the payment an email will be sent to your email with access link to your registered course.
  • You study online and can come to school every semester for exams.

FEE STRUCTURE

Tuition per Session

Tuition Fee = 480,000

Application = 10,ooo

Acceptance = 20,000

Course kit =20,000

Administrative Charges = 60,000

Project supervision = 20,000

Convocation = 40,000

Total = ₦650,000

CURRICULUM

Section 1: Advertising
Cable advertising is a lower cost alternative to advertising on broadcast television. It has many of the
same qualities as broadcast television and, in fact, since it offers more programming, it’s even easier to
reach a designated audience.
The trouble with cable is that it doesn’t reach everyone in the market area, since the signal is wired
rather than broadcast and, also, because not everyone subscribes to cable.
If cable does reach a large part of your market, have an advertising agency investigate its cost or call the
cable company’s advertising sales department. Chances are the cable commercial time will be 10 to 20
percent of the costs of regular broadcast time.

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DIRECT MAIL
30M Lecture
What makes “direct” mail different than regular mail? Nothing. It’s just a way the advertising world
describes a promotional message that circumvents traditional media (newspaper, radio, TV) and appeals
directly to an individual consumer. Usually through the mail, but other carriers also participate.
Direct mail may be used more than you think. Studies indicate that it is the third largest media
expenditure behind television and newspaper.

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Many of the same “print” principles which apply to newspaper advertising also apply to magazine
advertising. The biggest differences are:

  •  Magazines are usually weekly or monthly publications instead of daily.
  •  Advertising messages are more image-oriented and less price-oriented.
  •  The quality of the pictures and paper are superior to newsprint.
  •  Advertisements involve color more often.
    The general rule that you can run the same ad 3-5 times within a campaign period before its appeal lessens
    applies to magazine advertising as well, even with a monthly publication. So it makes sense to spend extra
    time and money to prepare a worthwhile ad that can be successfully repeated.
    Over long terms such as these, however, be aware that the client (you) often tires of the ad before the
    audience does.
    Because ads in magazines are not immediate, they take more planning. Often, an ad for a monthly
    magazine must be prepared at least a month in advance of publication, so ads detailing prices and items
    must be carefully crafted to ensure accuracy.

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Section 2: Digital Marketing Plan
The Introduction to Digital Marketing module enables you to harness the power of Digital
Marketing as a core driver of the marketing strategy for your organisation.
You will understand the foundation principles of Digital Marketing, and be able to distinguish how
it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute Methodology, an
iterative framework that outlines the foundation tenets of Digital Marketing and the
visual scheme that provides the basis for implementation of the different channels.

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Section 3: E-commerce Technology to Build a Business on the Internet
Electronic commerce architectures use web technologies to implement mission-critical ebusiness
applications. These architectures use small-footprint clients to access services provided by resource
managers that can be accessed across a strong and reliable network. The e-business architecture is
more than just a collection of technologies and products. It consists of several architectural models
and will adapt to changing business and technology requirements.

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Introduction
30M Lecture
Electronic commerce allows businesses and consumers to purchase goods and services, and exchange
information on business transactions online. The growth of the Internet as a viable business vehicle for
conducting these transactions is one of the phenomena of modern information technology and has
already had a significant impact on the business community, providing new methods of conducting
business on a global basis (Jutla, Bodorik, Hajnal & Davis 1999).
Several technologies must be in place for electronic commerce to exist. The most obvious one is the
Internet, which is revolutionising the way commerce is performed. Beyond that system of
interconnected networks, many other sophisticated software and hardware components are needed to
provide the support structure: operating systems, distributed computing environments, middleware,
user-interface technologies, server-side facilities and services, languages, software development
methodologies, and of course the World Wide Web.
In general, requirements imposed on these basic technologies are numerous and result from the unique
nature of electronic commerce, which is characterised by distributed, autonomous, and heterogeneous
information sources, vast amounts of hypermedia data, a wide range of users’ specialities and abilities,
and the need to support a range of business transactions (Adam & Yesha 1998).
The rate of change is rapid for all elements that support electronic commerce. They evolve and change

daily. The purpose of this paper is to briefly examine these various technologies and their inter-
relationship, examine a conceptual model of e-commerce architecture and identify major technology

research areas that will affect the growth or nongrowth of electronic commerce in the immediate
future. Major research areas of interest are wireless technology, and autonomous agents.

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In its simplest form the Internet exists to facilitate the reading of ordinary documents that are physically
located on other people’s computers. With the emergence of electronic commerce, the Internet has
evolved into an infrastructure capable of supporting major commerce enabled applications. To
understand this transition it is necessary to review the basic mechanics of the Internet and its major
application, the World Wide Web (WWW).
Static Web Content
The set of protocols that underlie the basic operation of the Internet are the Transmission Control
Protocol (TCP) and the Internet Protocol (IP). The common acronym TCP/IP refers to the two protocols.
The Hypertext Transfer Protocol (HTTP) is the Internet protocol responsible for transferring and
displaying Web pages. HTTP runs in the application layer of the TCP/IP model and employs a
client/server architecture in which the user’s web browser (the client) opens an HTTP session and sends
a request for a web page to a web server (see figure 1). The format of the web page is controlled by the
Hypertext Markup Language (HTML), a document production language that includes a set of tags that
define the appearance and style of a document. This combination of technologies provides the
fundamental mechanism for the retrieval and display of information on the Web (Schneider & Perry
2000).

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