M.Sc Public Relations
This course will give you an opportunity to develop an understanding of the strategic management of public relations by analyzing the history and current trends of the profession as well as how the public relations process is carried out through different public relations specializations.
- To provide an overview of the purpose of public relations and the process practitioners use to communicate with an organization’s strategic audiences.
- To review the evolution of public relations in the United States by analyzing the progression from a strategic communication to a strategic management function.
- To develop your problem-solving skills by critically analyzing current trends in public relations, including research and evaluation, event management, and social networking.
- To practice developing and applying strategy and communication tactics based on a sound understanding of public relations concepts and theory.
- To examine how the public relations process is carried out by various specializations, such as fundraising, government relations, crisis communications, and international affairs.
Any applicant who meets the minimum entry requirements for admission into the University may be granted admission, the requirements are :
- An A’ Level Certificate (a Degree, HND or PGD) with 2:2, Lower credit, or Pass respectively and above.
- Transcript of the A’Level result.
- Copy of International Passport data page.
- A copy of CV.
To register for any of the available courses take the following steps
- Click on courses on the menu bar or apply now button to pick a course
- After selecting the course, click apply now to add to cart
- View the cart to fill the application form
- Submit the form to go to the payment page
- Complete the payment form and select method of payment and submit.
- You will receive an email letting you know of your registration and your application status
- You will be contacted by one of our admission team member to guide you on the admission.
- After making the payment of application fee admission letter will be sent to your email with fee structure.
- You will need to make payment of at least 70% of the tuition and acceptance fee for you to be granted access to the course applied for.
- After making the payment an email will be sent to your email with access link to your registered course.
- You study online and can come to school every semester for exams.
Tuition per Session
Tuition Fee = ₦480,000
Application = ₦10,000
Acceptance = ₦ 20,000
Course kit =₦20,000
Administrative Charges = ₦60,000
Project supervision = ₦20,000
Convocation = ₦40,000
Total = ₦650,000
Planning can be done in many different ways. This chapter is designed to make the persons involved in planning more comfortable with the main steps involved in preparing a plan that can be implemented, monitored and evaluated. The steps and approaches recommended apply generally to all planning processes, whether for a global, regional or country programme; a project; or a unit work plan.This chapter is not intended to provide detailed instructions on preparing specific plans but rather to present the core approaches and steps generally involved in planning. At points, it will provide guidance for planning programmes and projects within the context of UNDP. However, for specific instructions on what is required for each UNDP planning document, the user should consult POPP.
Monitoring, as well as evaluation, provides opportunities at regular predetermined points to validate the logic of a programme, its activities and their implementation and to make adjustments as needed. Good planning and designs alone do not ensure results. Progress towards achieving results needs to be monitored. Equally, no amount of good monitoring alone will correct poor programme designs, plans and results. Information from monitoring needs to be used to encourage improvements or reinforce plans. Information from systematic monitoring also provides critical input to evaluation. It is very difficult to evaluate a programme that is not well designed and that does not systematically monitor its progress.
derived from the Latin communis, meaning “common.” The purpose of communication is to
establish a commonness. The basic elements in communication are the source or sender, the
message, and the destination or receiver. Effective communication requires efficiency on the part
of all three. The communicator must use a channel that will carry the message to the receiver.
The message must be within the receiver’s capacity to comprehend. The message must motivate
the receiver’s self-interest and cause him or her to respond. Communicators need to bear in mind that communication is no substitute for policy and action. A sender can encode a message and a
receiver decode it only in terms of their own experience and knowledge. When there has been no
common experience, then communication becomes virtually impossible. Commonness in
communication is essential to link people and purpose together in any cooperative system.
•= Choose positive rather than passive headline
•= First paragraph should be sharp and crisp.
•= Prepare small paragraphs.
•= Avoid superfluous expressions.
•= Avoid uncommon words.
•= Avoid jargon and the use of initials.
•= Check the spelling of people and place names.
•= Type on one side in double spacing and leave a good margin.
•= Better give, one page 25lines write up.
•= Check the appearance of the information and make it attractive.
•= Put the date & time and mention contact person and telephone number for clarifications if
Image is the mental perceptions of the person related to an Object, a Product, Service, an
individual or an organisation. The image need not necessarily true and image is only an indication
that how a person perceived by the other(s). The organisations do have an image in the minds of
public, customer, employee, Government or for that matter in any interested group. Some
organisation enjoys from favourable image, where some organisation do not enjoy such a
favourable image. The image is beneficial for organisations for achieving their objective. There
are many images viz., Friendly, Speedy, Honest, Corruptive, Efficient, etc. Though we can not say which is a right image or wrong image, we can say some image are favourable to an
organisation for achieving its objective with relative easiness.