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B.A. Mass Communication

mass communication bsc

Course Overview

You’re sitting in a classroom checking twitter while listening to your favorite music when the clock hits the top of the hour. You take out your headphones and put the phone down when you hear the instructor begin talking. She is referring to a web page projected on the screen in front of class. She welcomes everyone to the start of the school year, but stops to wait for the guy next to you to put down his phone that he’s reading. She explains that she will only provide an electronic version of the syllabus, pointing to the course web page. Everyone in the class is to go online and read the syllabus before the next class meeting. She explains that, besides lecture and discussion, you will need to watch CNN, read the Wall Street Journal, and watch several clips she’s listed on YouTube to demonstrate and learn key concepts. Suddenly, from the back of the class a cell phone begins ringing. The instructor stops mid-sentence and explains the class policy about turning off cell phones during class. Your classmate never answers the phone but reaches into his pocket and looks at the phone screen. The instructor explains that you will need to read chapter one of the textbook by next week. Included with your textbook is a pass-code that allows you to connect to an online database so you can access articles for your semester project. After she answers student questions, class is over.

As you head out the door you hear music coming from the building sound system playing the student-run FM radio station. You walk to the student union to grab lunch and watch whatever they’re playing on the large screen television. On your drive home, you turn on the radio to listen to the broadcast of your favorite baseball team. While driving, you notice the new billboard advertising Ford trucks. When you get home, you sit down in front of your computer. You check a class web page to see if you have homework, check the day’s current events and sporting scores, then check your email. You read several messages, delete the spam, and get irritated at the pop-up advertisements that keep jumping on your screen. After shutting down your computer you sit on the couch to watch a movie streaming through Netflix. As you lean back on the couch, you clear away a stack of magazines to set down your drink.

The above example is representative of the amount of mass communication we are exposed to daily. In the U.S. we witness and understand a great deal of our world through mass communication. Remember that in the early part of the 20th century, communication scholars began to ask questions about the impact of media as more and more mass communication outlets were developed. Questions then and now include: To what degree does mass communication affect us? How do we use or access mass communication? How does each medium influence how we interpret messages? Do we play an active or passive role when we interact with media? This chapter explores these questions by examining the concept of mass communication, its evolution, its functions, its theories, and its place in society.

UNIVERSITIES IN BENIN REPUBLIC…

Course Objectives

After reading this chapter the student should be able to:

  • Define mass communication.
  • Identify key functions of mass communication.
  • Understand prominent theories of mass communication.
  • Understand the role that media plays in your life.
  • Describe pop culture.
  • Identify several key elements of media literacy.
  • Recognize your role in the global community.

Admission Requirements

Any applicant who meets the minimum entry requirements for admission into the University may be granted admission, the requirements are :

  • O’level Result
  • Birth Certificate
  • Passport Photograph

REGISTRATION PROCESS

To register for any of the available courses take the following steps

  • Click on courses on the menu bar or apply now button to pick a course
  • After selecting the course, click apply now to add to cart
  • View the cart to fill the application form
  • Submit the form to go to the payment page
  • Complete the payment form and select method of payment and submit.
  • You will receive an email letting you know of your registration and your application status
  • You will be contacted by one of our admission team member to guide you on the admission.
  • After making the payment of application fee admission letter will be sent to your email with fee structure.
  • You will need to make payment of at least 70% of the tuition and acceptance fee for you to be granted access to the course applied for.
  • After making the payment an email will be sent to your email with access link to your registered course.
  • You study online and can come to school every semester for exams.

FEE STRUCTURE

100 level  Fee Structure

180,000 Naira Tuition fee

10,000 Naira Application fee

20,000 Naira Acceptance fee

20,000 Naira Examination Fee

20,000 Naira study kit (t-shirt, course guide, workbook, pen, digital material)

Total 250,000 naira

 

200 level Transfer Fee structure

180,000 Naira tuition fee

10,000 Naira application fee

20,000 Naira acceptance fee

30,000 Naira transfer fee

20,000 Naira Examination Fee

20,000 Naira study kit (t-shirt, course guide, workbook, pen, digital material)

Total 280,000 Naira

 

Transfer final year 300 level Fee structure

180,000 Naira tuition fee

10,000 Naira application fee

20,000 Naira acceptance fee

20,000 Naira Examination Fee

30,000 Naira transfer fee

20,000 Naira Project supervision fee

60,000 Naira Certificate fee

20,000 Naira convocation fee

20,000 Naira study kit (t-shirt, course guide, workbook, pen, digital material)

Total 380,000 Naira

CURRICULUM

Section 1: INTRODUCTION TO MASS COMMUNICATION(MAC 111)
Communication is the process of exchanging messages or information between two or more parties. Organizations today are heavily dependent on information to meet organizational needs. Effective communication plays a key role in fulfilling these needs and contributes significantly to organizational success. Despite its importance, communication has not been given enough attention and grown as it should have between civil and military entities.

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INTRODUCTION
This unit examines the two major components of Verbal communication. They are:

  1. Oral (speech) communication and;

2.Written communication

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Section 2: EDITING AND GRAPHICS OF COMMUNICATION (MAC 221)
INTRODUCTION The phrase “Editing and Graphics of Communication” has three content words and two structural words. The content words are the keywords and they are: “Editing”, “Graphics” and “Communication”. The structural words are “and” and “of”. These conjunctions, though often meaningless in themselves, are joined to the content words in order to make the phrase “editing and Graphics of Communication, complete and meaningful. For a proper definition, it is necessary to pick the content words one after the other and describe it as this move will logically provide the platform to evolve a proper definition of the term. One can only delve into the details of this course on the platform of proper definition.

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TYPOGRAPHY
30M Lecture
INTRODUCTION Typography is the design and use of typefaces as a means of communication. Gutenberg, associated with creating many letterforms and the development of moveable type, is often regarded as the originator of typography. Typography began with the handwritten letter forms and it captures everything from calligraphy through digital type, and type on Web forms.

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INTRODUCTION Having had the working knowledge of type, time is ripe to see how this knowledge applies in the graphics of communication. Embedded in this application of knowledge is editing and manipulation of the graphics that are involved. Editing is the soul of communication. It is important to note that the world has gone digital with people seeking information in a way they can easily understand. If readers have to reread the contents of your newspaper or television, or have to stare sternly before they can understand what you are trying to pass across, then you are not going to last long in the business. Editing is the task you perform, to ensure that your content becomes acceptable to your audience.

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Section 3: MASS COMMUNICATION AND NATIONAL DEVELOPMENT(MAC316)
INTRODUCTION

I assume you have read the course guide for this course. I also assume you are now familiar with the preliminary commentary on the course guide. This unit is the first of the four units that make up this module. The aim of this unit is to expose you the various levels and nature of communication. The unit is very important to you in that it lays the necessary background for the study of mass communication and national development.

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INTRODUTION

Overtime, almost all the nations of the world have been in constant search for effective approach to achieving human and material development. In recent times this search seems to be more pronounced in developing world. Ironically most early scholarly and professionally articulated views, models, theories and postulations relating to the development of developed world were Western derived. This unit will examine such exogenous theories and models with a view to pointing out their relevance in Nigeria’s national development.

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INTRODUCTION

You may have observed, from our discussions in module one and two, that communication is an indispensable tool for national development. The whole of this module will be devoted to exploring various strategic ways of applying communication in national development process. Precisely, this unit is concerned with exploring the earliest approach to using communication for national development.

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Section 4: MEDIA LAW AND ETHICS (MAC411)
INTRODUCTION

The relationship between individuals and groups, which results in interdependency between them, always brings about overlapping functions, conflicting rights, competing interests, and neglected duties/expectations. The interrelationships and interdependence between individuals and groups define society. It was as a result that law set in not only to define individuals’ rights, interests and obligations but also to set the limit to which a right is exercised in relation to other rights and obligations. Thus, as put by Elias (1969), the law remains an umpire.

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INTRODUCTION

The multifaceted historical record of how Nigeria came to be and the nature of its formation are the major factors responsible for the nature of Nigerian legal system, which is of numerous sources. Diversity in cultures and ethnic groups, the influence of colonialism, the long years of military rule, the foreign influences, and many other factors contribute to the historical record of legal system in Nigeria.

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INTRODUCTION

The essence of this unit is to provide an understanding on the meaning, forms, proof and defenses against defamation and its remedies. It is also intended that you will understand, after going through the unit, the reasons why defamation should be avoided and how it can be evaded.

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Start On June 24, 2019
Duration 3 years
Level Bsc
Location Benin Republic
Price 180,000.00

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